Marylebone VR Experience
I have always seen 3d visualisation as a tool to present and sell ideas. It had always been a tool that gets sharper and more refined with experience and often mistakes lead us to new solutions.
Within the whole realm of accidentally discovering something by mistake, it is very easy to lose track of time when working on a project. When the mind switches from say designer to visualiser you are focusing on all the details trying to reach perfection – photorealism, which is often governed by many aspects such as modelling, textures and lighting.
Of course the design concept should be good to start with. Since working in a fast paced design agency I have always been faced with three worlds : time, quality and cost that often dictate the end product. I am driven by trying to discover that magic balance that often doesn’t exist.
This particular project was built on theory and observation, watching somebody manipulate images in Photoshop and simply having a conversation, because often all we need is to voice ideas and opinions; have you tried this or that. Coming back to those three words : often we never have enough time, projects are always needed yesterday unless the client wants to spend a lot of money for quality.
For myself, it’s always about finding that middle ground. From the start I wanted to see if I could get away with modelling the interior as little as possible which goes against my previous workflow where I would model an entire space if needed. This time I looked at the idea of using photographs of the interior in a similar way one would design a stage or set. At first it sounded wrong, that won’t look good I thought, will it look believable. To my surprise it worked, it gave me more time to actually focus on the design and concept.
With VR becoming ever more popular, I was curious to see how it would turn out.
Completion: November 2017
Viz: JUANMURPHY, 3ds Max, Vray, Photoshop